Businesses these days have a lot of resources when it comes to marketing – from SEO, social media marketing, mobile marketing and many more. One of these strategies that are proven to be effective is email marketing. You might think that email is already outdated but it is actually still the most powerful way to reach your audience and send them the message you want. When done the right way, email marketing is a cost-efficient way in boosting your business ROI.
Here are some of the best reasons why you should use email marketing in your marketing strategy.
It Has a Wider Reach
Some people might think that email is already outdated compared to social media when it comes to reaching people. However, this is not true. Email is a basic part of our online existence. We need an email to create accounts on social media and websites.
Almost everyone that is active online also has an active email address. When you use this channel as a marketer, you can definitely reach where the people are through and email campaign. If you’re not sure how to start your email marketing campaign, team up with an agency that offers direct email marketing services.
Better Conversion Rate
The main goal of every marketing campaign is to boost conversion rate. As a marketer, you would want to turn your audience into paying customers and not just prospects. According to studies, more people click through a call-to-action link in an email than on social media posts. The fact that the recipient had opened your message means that they are interested in what your business has to offer.
Takes Your Message to Your Audience
Compared to gaining more followers or fan on social media, acquiring a new email subscriber is proven to be better for your business. Although it is easier to post content in social media, not all of your followers get to see it.
Sometimes, it just gets lost in their newsfeed especially when they aren’t active for a while. However, with email marketing, you can be sure that your message gets sent to all your subscribers. Most likely you already have their preferences so it is easier to personalize your message for them to make it look more appealing. You can be sure that when they check their email, your message will surely be seen.
It is a Professional Medium
People usually use social media for personal purposes such as communicating with family and friends or looking at their photos with loved ones. However, email is more of a professional medium when it comes to communicating online. Many people use email in the work, business, and even for their other activities online such as shopping. Most likely, it is more effective for them to receive promotional content on their email rather than on social media.
Email has been with us for a long time and it will stay with us even with many years to come. Investing in a good email marketing campaign will surely pay off even after few years have passed.